NONPROFIT COMMS | MEDIA RELATIONS | SOCIAL MEDIA | PHOTOGRAPHY
SOCIAL MEDIA
Experience in content development, editorial calendar management, campaign management, and monitoring and reporting on key metrics.
Sprout Social | Hootsuite | Facebook | Twitter | Instagram | LinkedIn
7/2024 - 8/2024 - NEW BOARD OF DIRECTORS ANNOUNCEMENT
Overview: Announcement of new board of directors leadership.
Results: Reached over 4.7k users across LinkedIn and Twitter.
LinkedIn: (26.3k followers)
Twitter: (2.2k+ followers)
LinkedIn post generated over 2.2k impressions.
View post here.
LinkedIn post generated over 2.5k impressions.
View post here.
LinkedIn post generated over 1.4k impressions.
View post here.
11/2022 - KEY BUSINESS LEADER AND STUDENT QUOTES:
JA HALL OF FAME
Overview: Quotes were shared on Facebook and Instagram stories from key local business leaders and student during a virtual Town Hall event.
Results: Reached over 1k users across Facebook and Instagram.
Instagram: @JuniorAchievementDC (1400+ followers)
Facebook: Junior Achievement GW (9.6k+ followers)
8/2022 - STUDENT TESTIMONIALS: JA ENTREPRENEURSHIP SUMMIT
Overview: Testimonials were shared from high school students attending the 2022 JA Entrepreneurship Summit. Results: Reached close to 1k users across Facebook, Twitter, and Instagram.
Instagram: @JuniorAchievementDC (1400+ followers)
Twitter: @JA_GW (2k + followers)
Facebook: Junior Achievement GW (9.6k+ followers)
7/2021 - NATURAL HAIR AWARENESS MONTH
Overview: Month-long campaign that provided daily tips and resources for natural hair care. Partnered with Black-owned businesses to bring awareness to their products and services. Results: Generated close to 25k content interactions and reached over 74k users.
Instagram Page: @AKAsNaturalHair (45k+ followers)
2/2021 – YOUNG LEADERS DURING BLACK HISTORY MONTH
Overview: A special initiative during Black History Month that lifted up young Black leaders making a difference in their communities and nationwide. Results: Increased followers and content interactions during the month of February vs. previous year.
Instagram page: @KABOOM (25k+ followers)
10/2014 – “I SPEAK UP BECAUSE” DOMESTIC VIOLENCE AWARENESS CAMPAIGN (FACEBOOK GALLERY)
Overview: Month-long campaign during Domestic Violence Awareness Month that encouraged participants to share their personal reasons as to why they choose to stand against domestic violence. Results: Increased followers and content interactions vs. previous year.
